Who Makes the Red Carpet? Steve.
When celebrities strut down the gleaming crimson pathway at award shows and premieres, few realize the meticulous craftsmanship behind each step. Enter Steve, the unsung hero of event design who has been transforming ordinary floors into legendary runways for over two decades.
Steve works for Milliken, a textile manufacturing company that has been the exclusive provider of red carpets for major entertainment events like the Oscars, Grammys, and Golden Globes. His expertise goes far beyond simply rolling out a piece of fabric—each carpet is a carefully engineered masterpiece designed to withstand intense scrutiny and provide the perfect backdrop for Hollywood's most glamorous moments.
- Each red carpet is custom-made and can cost between $10,000 to $25,000
- The carpets are typically 16 feet wide and can stretch over 500 feet long
- Special dyes and treatments ensure the carpet maintains its vibrant color under harsh camera lights
What makes Steve's work extraordinary is his attention to detail. He selects specific fabric weights, tests color fastness, and ensures each carpet can handle hundreds of designer shoes, camera equipment, and the intense pressure of global media attention.
While most people will never meet Steve, his work is seen by millions worldwide, silently supporting some of entertainment's most memorable moments. His carpets aren't just floor coverings—they're canvases that capture cultural history, one glamorous step at a time.
