Daniel Roseberry, the creative director of Schiaparelli since 2019, is on a mission to bridge the gap between haute couture fantasy and everyday wearability. While the fashion house is known for its surrealist designs and dramatic runway presentations, Roseberry is carefully crafting a vision that speaks to both the fashion elite and style-conscious consumers.
The transformation began with Roseberry's introduction of ready-to-wear pieces that incorporate Schiaparelli's signature elements - golden hardware, trompe l'oeil details, and sculptural elements - in more subdued, wearable forms. The strategy appears to be working, with celebrities like Adele, Lady Gaga, and Beyoncé embracing the brand's more accessible pieces alongside its theatrical creations.
Key to Roseberry's approach is the introduction of:
- Simplified versions of iconic Schiaparelli motifs
- Practical daywear with subtle surrealist touches
- Accessories that blend artistry with functionality
- Price points that, while still luxury, are more attainable than haute couture
The brand's evolution under Roseberry has attracted a new generation of fashion enthusiasts who appreciate the balance between artistry and wearability. His designs maintain Schiaparelli's DNA while offering pieces that can transition from special occasions to elevated everyday wear.
As fashion continues to blur the lines between haute couture and ready-to-wear, Roseberry's vision for Schiaparelli seems perfectly timed. By maintaining the house's artistic integrity while creating more accessible designs, he's proving that surrealist fashion can indeed have a place in real people's wardrobes.
