13:I[2754,["2972","static/chunks/2972-6f5d56019c5c6a42.js","3868","static/chunks/app/tags/%5Bid%5D/page-e0de42c5bec059fc.js"],"default",1] 14:I[8387,["2972","static/chunks/2972-6f5d56019c5c6a42.js","3868","static/chunks/app/tags/%5Bid%5D/page-e0de42c5bec059fc.js"],"default",1] 16:I[2972,["2972","static/chunks/2972-6f5d56019c5c6a42.js","3868","static/chunks/app/tags/%5Bid%5D/page-e0de42c5bec059fc.js"],""] 15:T6b7,

Super Bowl Ads: The Hits and Misses That Captivated Millions

Every year, the Super Bowl transforms from a mere sporting event into a cultural phenomenon where advertisers compete for viewers' attention just as fiercely as the athletes on the field. With an average 30-second spot costing around $7 million in 2023, these commercials represent massive creative and financial investments.

Top Performers: Commercials That Stole the Show

Dunkin' Donuts with Ben Affleck: A hilarious, self-deprecating ad featuring the actor working the drive-thru, which went viral instantly
Google's Emotional Storytelling: Consistently creating ads that connect on a human level
Doritos Clever Humor: Maintaining their reputation for quirky, memorable marketing

Commercials That Missed the Mark

Overly Complicated Narratives: Ads that tried too hard to be clever but lost their core message
Tone-Deaf Attempts at Relevance: Brands that seemed out of touch with current social dynamics
Repetitive Celebrity Cameos: Overused star power that felt forced

What makes a Super Bowl commercial truly memorable isn't just about humor or star power—it's about creating a genuine connection with the audience. The most successful ads tell a story, evoke emotion, and remain memorable long after the game ends.

As advertising continues to evolve, Super Bowl commercials remain a unique cultural touchstone, reflecting bro

Advertising Rankings on FusePop