13:I[2754,["2972","static/chunks/2972-6f5d56019c5c6a42.js","3868","static/chunks/app/tags/%5Bid%5D/page-e0de42c5bec059fc.js"],"default",1] 14:I[8387,["2972","static/chunks/2972-6f5d56019c5c6a42.js","3868","static/chunks/app/tags/%5Bid%5D/page-e0de42c5bec059fc.js"],"default",1] 16:I[2972,["2972","static/chunks/2972-6f5d56019c5c6a42.js","3868","static/chunks/app/tags/%5Bid%5D/page-e0de42c5bec059fc.js"],""] 15:T5f6,

i-D Magazine Gets a New Life Just as Cool as Its Old Life

The legendary fashion and culture magazine i-D, founded in 1980 by Terry Jones, is proving that true style never dies. After decades of defining youth culture and alternative fashion, the publication is experiencing a remarkable renaissance that honors its rebellious roots while embracing contemporary digital platforms.

Under the leadership of new creative director Alastair McKimm, i-D has successfully transitioned from a print-focused magazine to a multimedia brand that resonates with younger generations. The magazine has strategically expanded its digital presence, leveraging social media and video content to maintain its cutting-edge reputation.

Key transformations include:

Enhanced digital storytelling
More diverse representation
Innovative multimedia content
Stronger focus on emerging artists and designers

The magazine's ability to adapt while maintaining its core identity is a testament to its enduring cultural significance. By continuously championing underground creativity and pushing boundaries, i-D remains a vital platform for emerging talent and progressive cultural narratives.

As fashion and media landscapes evolve, i-D demonstrates that authentic, rebellious spirit transcends traditional publishing models. Its reinvention serves as an inspiring blueprint for cultural institutions seeking to remain relevant in a rapidly changing world.

Id Magazine Reinvention on FusePop