13:I[2754,["2972","static/chunks/2972-6f5d56019c5c6a42.js","3868","static/chunks/app/tags/%5Bid%5D/page-e0de42c5bec059fc.js"],"default",1] 14:I[8387,["2972","static/chunks/2972-6f5d56019c5c6a42.js","3868","static/chunks/app/tags/%5Bid%5D/page-e0de42c5bec059fc.js"],"default",1] 16:I[2972,["2972","static/chunks/2972-6f5d56019c5c6a42.js","3868","static/chunks/app/tags/%5Bid%5D/page-e0de42c5bec059fc.js"],""] 15:T5bd,

Tequila Wars: More Than Just a Drink

In his groundbreaking new book, Ted Genoways uncovers the intricate and often tumultuous history of tequila, transforming what might seem like a simple alcoholic beverage into a complex narrative of economic struggle and national pride.

Genoways meticulously traces tequila's journey from a local Mexican spirit to a global commodity, revealing how its production and distribution have been shaped by intense economic and political conflicts. The book goes far beyond a typical beverage history, presenting tequila as a lens through which to understand broader Mexican economic dynamics.

Key insights from 'Tequila Wars' include:

The role of indigenous agricultural practices in tequila's origins
Complex trade negotiations that transformed tequila into an international brand
How corporate interests and family legacies have battled for control of production

What sets Genoways' work apart is his ability to humanize economic history. He doesn't just present dry statistics, but weaves personal stories of farmers, distillers, and entrepreneurs into a compelling narrative that brings the industry's challenges to life.

For readers interested in Mexican culture, economic history, or simply the story behind their favorite spirit, 'Tequila Wars' offers a rich, nuanced exploration that is both scholarly and deeply engaging.

Mexican Entrepreneurship on FusePop