13:I[2754,["2972","static/chunks/2972-6f5d56019c5c6a42.js","3868","static/chunks/app/tags/%5Bid%5D/page-e0de42c5bec059fc.js"],"default",1] 14:I[8387,["2972","static/chunks/2972-6f5d56019c5c6a42.js","3868","static/chunks/app/tags/%5Bid%5D/page-e0de42c5bec059fc.js"],"default",1] 16:I[2972,["2972","static/chunks/2972-6f5d56019c5c6a42.js","3868","static/chunks/app/tags/%5Bid%5D/page-e0de42c5bec059fc.js"],""] 15:T63c,

Meghan Markle Unveils 'Ever': A Fresh Start for Her Lifestyle Brand

Meghan Markle, the Duchess of Sussex, has officially rebranded her lifestyle company, transitioning from Archewell to the more streamlined name 'Ever'. This strategic move represents a significant pivot in her post-royal entrepreneurial endeavors.

The rebrand comes after several years of developing her media and lifestyle platform, which initially launched in 2020 following her and Prince Harry's departure from official royal duties. 'Ever' appears to signal a more focused and personal approach to her professional projects.

Key Highlights of the Rebrand

Simplified brand name reflecting a more direct, accessible identity
Continued commitment to storytelling and social impact
Potential expansion of digital and media content offerings

Industry experts suggest the rebrand could help Markle differentiate her business from previous ventures and create a more cohesive brand narrative. The name 'Ever' implies continuity, evolution, and timelessness—themes that resonate with her personal and professional journey.

While specific details about the brand's future direction remain limited, the rebrand signals Markle's ongoing commitment to building a meaningful platform that combines entertainment, social advocacy, and personal storytelling.

As Meghan Markle continues to establish her independent identity beyond royal constraints, 'Ever' represents another strategic step in her multifaceted career.

Royal Entrepreneurship on FusePop